Experience the pinnacle of home entertainment with the SONY K-65XR90 65" BRAVIA 9 4K Ultra HD TV. As Sony's brightest 4K TV ever, it features a revolutionary Mini LED panel powered by the intelligent Cognitive Processor XR™. The XR Backlight Master Drive™ technology ensures unprecedented dynamic range, delivering dazzling highlights and deep, detailed blacks. Combined with the seamless Google TV interface, this television offers a truly cinematic and immersive viewing experience right in your living room.
Unprecedented Brightness and Contrast
The BRAVIA 9 sets a new standard for visual fidelity. Its Mini LED screen, controlled with surgical precision by the XR Backlight Master Drive™, achieves exceptional peak brightness. This technology, inspired by Sony's professional mastering monitors, minimizes flare and halos, presenting a picture with incredible contrast and realism. The XR Contrast Booster further enhances the image, balancing light across the screen for breathtaking depth and detail in every scene.
Intelligent Processing for Lifelike Images
At the heart of the K-65XR90 is the Cognitive Processor XR™. This advanced processor understands how humans see and hear, cross-analysing picture and sound to create an incredibly lifelike experience. XR Triluminos Pro™ unlocks a vast palette of over a billion colours, ensuring every hue is reproduced with subtle, real-world accuracy. For fast-moving action in sports and movies, XR Motion Clarity™ keeps everything smooth, bright, and blur-free.
Immersive, Cinematic Sound
Sound comes directly from the screen with Acoustic Multi-Audio+™, creating a perfect harmony between what you see and what you hear. With support for Dolby Atmos® and DTS:X®, the K-65XR90 delivers multi-dimensional, cinematic sound. Dialogue is crystal clear, even in noisy scenes, thanks to Voice Zoom 3™, which uses AI to recognise, analyse, and enhance human voices.
Designed for Modern Entertainment & Gaming
The SONY K-65XR90 is a gamer's dream, featuring HDMI 2.1 with support for 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) for smooth, responsive gameplay. The Google TV platform provides easy access to all your favourite streaming apps, while Chromecast built-in™ and Apple AirPlay support make it simple to cast content from your devices. The TV also features a sleek, minimalist design with a versatile 4-way stand to fit any living space.
Key Features & Specifications
Model: K-65XR90
Screen Size: 65 inches
Display Type: Mini LED
Resolution: 4K Ultra HD (3840 x 2160)
Processor: Cognitive Processor XR™
Backlight Technology: XR Backlight Master Drive™
HDR Compatibility: Dolby Vision, HDR10, HLG
Sound Technology: Acoustic Multi-Audio+™, Dolby Atmos®, DTS:X®
Smart TV Platform: Google TV
Gaming Features: 4K/120fps, VRR, ALLM, Game Menu
Connectivity: Wi-Fi, Bluetooth, 4x HDMI (2x HDMI 2.1), 2x USB
Energy Efficiency Grade: 4
Country of Origin: Malaysia
